Wool&Prince is raising funds for Wool&Prince: The Better Button-Down. Guaranteed. on Kickstarter! A wool shirt worn for 100 days straight. No washing. No dry cleaning. No wrinkles. No odor.

Why wool?

• Wool lasts six times longer than cotton. 
• Naturally anti-wrinkle and odor-fighting.
• We spent 6 months developing our Cotton-Soft(TM) wool fabric.
• Sheep are awesome and make for a great spokesman.

Found on kickstarter.